Johander Campos

Collaborating with a global team based between Tel Aviv, Israel, and Montevideo, Uruguay, I execute Content Arbitrage strategies via Native Advertising. I act as a strategic bridge between editorial content and promotional goals, analyzing performance data to optimize the margin between acquisition costs and monetization. Leveraging platforms like Taboola, MGID, Adskeeper, Pinterest and Zemanta, I iterate on creative assets to significantly improve CTR and maximize ROI through precise, data-driven decisions.

I developed 360° marketing strategies for a diverse client portfolio across the consumer electronics and fashion retail sectors. Notably, I spearheaded the full digital transformation for a mobile tech retailer by building their E-commerce ecosystem from the ground up. Simultaneously, I executed social media planning and community management, ensuring that visual content creation was directly aligned with measurable monthly revenue targets. Here you can watch a summary of my work.

This period covers several years working as a producer and video editor for digital projects, web shows, and music content. I contributed to the creative production of content for YouTube and I also edited social media content and music videos, creating dynamic montages optimized for digital platforms. Some of the companies and creators I worked with include Unión Radio, Habeatat, and Reporte Semanal con el Profesor Briceño.

I have a Bachelor's degree from the Universidad Católica Andrés Bello of Caracas.

I can read and speak english fluently. You can see my EF SET certification here

Native speaker.

My skill set combines Native & Paid Ads (Taboola, MGID, Meta, Google), CTR optimization, ROI analysis, and workflow automations using n8n and APIs to scale campaigns. I integrate advanced reporting in Google Sheets and AI through prompt engineering, supported by creative execution in video and design. I work with an analytical mindset, clear communication, and strong adaptability to optimize results quickly.