Johander Campos

Collaborating with a global team based between Tel Aviv, Israel, Pakistan, and Montevideo, Uruguay, I execute Content Arbitrage strategies via Native Advertising. I act as a strategic bridge between editorial content and promotional goals, analyzing performance data to optimize the margin between acquisition costs and monetization. Leveraging platforms like Taboola, MGID, Adskeeper, Pinterest, Meta Ads and Outbrain/Zemanta, I iterate on creative assets to significantly improve CTR and maximize ROI through precise, data-driven decisions using real time tools.

I developed 360° marketing strategies for a diverse portfolio of small business clients across the consumer electronics and fashion retail sectors. Notably, I spearheaded the full digital transformation of a mobile technology retailer by building its e-commerce ecosystem from the ground up. Simultaneously, I led social media planning and community management, ensuring that visual content creation was directly aligned with measurable monthly revenue targets. Here you can watch a summary of my work during this time.

This period covers several years of work as a producer and video editor for digital projects in my hometown, Venezuela. I worked on web shows and music-related content. I contributed to the creative production of content for YouTube, and I also edited social media content and music videos, creating dynamic montages optimized for digital platforms. Some of the companies and creators I worked with include Unión Radio, Habeatat, and Reporte Semanal con el Profesor Briceño.

I have a Bachelor's degree from the Universidad Católica Andrés Bello of Caracas.

I can read and speak english fluently. You can see my EF SET certification here

Native speaker.

My current skill set focuses on workflow automation using n8n and APIs integrations to scale campaigns across native and social media advertising platforms such as Taboola, MGID, Meta, Google, and Pinterest. I specialize in CTR optimization and ROI analysis using in-house tools and platforms like Google and Meta Analytics, integrating advanced reporting in Google Sheets and AI through prompt engineering. This technical approach is complemented by creative execution in video and design, content management in WordPress, and strong adaptability to optimize results efficiently.